Apple: WSJ: Apple struggled to find purpose for Apple Watch after many planned health features were cut

WSJ: Apple struggled to find purpose for Apple Watch after many planned health features were cut

applewatch-1
The Wall Street Journal revealed tonight that many of the planned health features that Apple intended to include in its first-generation wearable were cut from the final product.
Early reports on the progress of the device’s creation indicated that it would boast an array of sensors for measuring many different facets of a wearer’s health, but when Apple demoed the first unit last year, those sensors were nowhere to be found.
Some of those features, like the ability to track stress and blood pressure, were simply too complex to institute, or ran the risk of triggering government regulation that the company wanted to avoid. In other cases, sensor makers weren’t able to meet Apple’s standards (not an uncommon phenomenon).

The report says that the sensors for some features performed very inconsistently, with a host of unpredictable variablesâ€"ranging from tightness of the watch band to hairiness of the wearer’s armâ€"could lead to incorrect readings.
With some of the most interesting features now on the chopping block, the Journal claims that Apple’s executive team was left without much of a direction for the device and wondering what would draw customers to it.
What the team eventually settled on was the product hitting store shelves in April. It doesn’t boast as many impressive health-focused features as originally planned, and attempts to fill in the gaps by offering other attractions, such as heartbeat-based messaging and communication tools. Some of the simpler health features also made it into the finished product.
The report’s sources said that while these features were cut during the development of the first-gen model for a reason, there’s a possibility they could appear in later versions.
The Journal’s report also notes that Apple is currently looking to manufacture 5-6 million units for the April launch:
Apple is gearing up for a strong start. People familiar with the matter said the company is asking suppliers in Asia to make five million to six million Apple Watches in the first quarter.
One of those people said half of the first-quarter output would be for the entry-level Apple Watch Sports and one-third for the mid-tier model, which has stainless-steel casing and a watch face covered by sapphire crystal.
If the report is accurate, a 50%/33% split for the Apple Watch Sport and the Apple Watch would leaves 17% of the 5-6 million unitsâ€"850,000 to just over 1 millionâ€"as gold Apple Watch Edition models. However, the Journal also repeats speculation that the gold watches could sell for $4,000 or more, which would make first-quarter sales of a million gold watches hard to achieve.
Apple officially unveils its new ‘Apple Watch’ wearable
Apple officially unveils its new ‘Apple Watch’ wearable
Some mockups and more about iOS 8’s upcoming Healthbook app and the ‘iWatch’
Some mockups and more about iOS 8’s upcoming Healthbook app and the ‘iWatch’

Leave a Reply Cancel reply

Gravatar WordPress.com Logo Twitter picture Facebook photo Google+ photo
Connecting to %s

43 Responses to “WSJ: Apple struggled to find purpose for Apple Watch after many planned health features were cut”

  1. o0smoothies0o says: Yeah the purpose for a device like this, which is worn constantly, is biosensors. End of story. Everything else should be second to that. The reason this seems like it doesn’t have much purpose to many is due to these problems they came across. Once they can build these other sensors into it, it will become much clearer why this was made.
    Liked by 1 person
    • Harvey Lubin (@NorthSaanichBC) says: This WSJ article is a bogus story, written by someone who is trying to start a false rumor about the Apple Watch.
      The truth is that Apple has NOT changed or removed the health features of the Apple Watch at all!
      In fact, Apple’s extensive web site section on the Apple Watch, which goes into mass production soon, spends a good deal of text, images, and video highlighting the important health features.
      A quote from Apple’s website:
      “With a custom heart rate sensor, it’s built to know you better.
      The wrist is a convenient area for collecting data about your physical activity, a task Apple Watch is designed to perform throughout the day. On the back of the case, a ceramic cover with sapphire lenses protects a specially designed sensor that uses infrared and visible-light LEDs and photodiodes to detect your heart rate. Apple Watch uses this sensor, along with an accelerometer and the GPS and Wiâ€'Fi in your iPhone, to measure all kinds of physical movement, from simply standing up to actively working out. This allows Apple Watch to provide a comprehensive picture of your daily activity, suggest customized goals, and reward you for reaching personal fitness milestones.”
      The WSJ article is written by someone who doesn’t work at Apple, and has no real knowledge of the Apple Watch, but is just trying to plant a spurious rumor about the company.
      Liked by 1 person
      • florinnica says: Do you imply that you do work at Apple, and have real knowledge about the matter? If yes, I would love to hear some more.
        Like
      • Gregory Wright says: You do realize there is a difference between monitoring one’s heart rate and monitoring blood Pressure. You can monitor your heart rate with your finger.
        Like
      • taoprophet420 says: Harvey you are confusing fitness with health tracking. What was presented in October and being shown in the website is a fitness tracker.
        HealthKit was developed for information the watch would be detecting. breathing rate, oxygen levels, glucoselevels, hydration levels, sleep and many more. Apple couldn’t get the sensors to work correctly so they dumped them to get a device released and went with fitness tracking and gave up on health.
        Like
  2. johnmfoley (@johnmfoley) says: I hope this means that Apple found that they had a compelling enough product by diversifying it away from health and wanted to release it. Rather than just feeling the pressure from the media, market and competition… Usually they’re good at waiting until a product is ready. This story makes me a little concerned.
    Like
    • o0smoothies0o says: It may be a good thing in the end. They may have devoted more time in conceiving what else it could or should do, and thus it will do that much more once they can include sensors like these.
      Like
    • florinnica says: Unfortunately, it really seems like the article is telling the truth :( I love Apple, but I can not find a reason why I would want this watch. And I love watches too. I wear watches very regularly, and I really like collecting them
      Like
  3. Israel Anderson (@israelanderson) says: If this is true, they should delay it. I sure will not be buying one. I work in the health industry and we see the watch as a huge asset, but without these sensors it’s just a fancy pebble.
    Like
    • Mike Beasley says: Well, none of these sensors were announced when the watch was, so it’s definitely not going to have them. It’ll have the basic stuff that was demoed at the event, but nothing more.
      Liked by 1 person
      • Harvey Lubin (@NorthSaanichBC) says: Mike Beasley: “Well, none of these sensors were announced when the watch was”
        Mike, you obviously didn’t watch the September presentation at all.
        Of course both the heart rate sensor and the health tracking features and apps were announced VERY CLEARLY “announced” and demonstrated.
        Even today, just several weeks before the Apple Watch goes on sale, Apple’s extensive web pages on the Apple Watch continue to highlight all of the health sensors and features in great detail.
        It is unbelievable that you would say “none of these sensors were announced”!
        Like
      • taoprophet420 says: Mike is referring to the rumors of 10 sensors being in the watch not the 4 sensors used to read heart rate that were shown in the presentation.
        Mike is refering to how the Apple Watch was intended as health device and ended up being a fitness tracker and fashion device.
        Like
    • Smigit says: By the sounds of it nothings changed since the watch was first announced. Those sensors it was originally going to include are still there….anything else was just, and remains, speculation.
      In any event, while people in the health industry might see the news in this article as a disappointment, for I imagine a greater number of users its probably a non issue. Having health data for many users is a nice to have, but is probably secondary to being able to run applications and carry out other interactions on the device.
      Like
      • o0smoothies0o says: Health is #1. Frankly if it could track the things it suggests in this article it would change the world. As of now, it’s good, not world changing. If it could track blood glucose non-invasively, it could save millions of lives, and over time, billions, not to mention reversing the obesity epidemic. People ignorant to the subject don’t understand the importance of knowing blood glucose. It isn’t just good for diabetics. It’s good for every living human on the planet, as every single person needs to control, and be told that these are vitally important, and they should not be spiking these levels greatly as it can lead to weight gain, and obesity, let alone the numerous associated diseases, like diabetes, and by the way number of pre-diabetics would really scare you.
        Like
  4. AeronPeryton says: “This just in! Unannounced features re-unannounced!
    Next up, products with no official release dates have been delayed!”
    I expect better from the WSJ and 9TO5Mac.
    Liked by 3 people
    • Mike Beasley says: If you don’t have an interest in what happened during the development of a product widely being hailed as Apple’s next big thing, that’s fine. But I’m sure plenty of people would like to know why those 10 sensors we were hearing about months back didn’t end up shipping.
      Liked by 4 people
      • rogifan says: Except those 10 sensors were never a for sure thing and I remember at the time people being skeptical that Apple could pull it off.
        Like
      • taoprophet420 says: Apple wanted a health device and revellutionary device. They needed up not getting the sensors to work right and ended up not knowing what to do with the Watch.
        hopefully someday we will get what Apple originally wanted to do and worked 4 years on.
        Like
  5. Johnson (@JXChain) says: Let me guess, with a headline like that, you are trying to lower the stock price tomorrow so college kids like you can afford to buy a couple more shares. did I get that right?
    Like
    • Scott Buscemi says: He’s not a college kid, and you’re just a troll on the internet.
      Like
    • rogifan says: Definitely looking for page views.
      Like
      • o0smoothies0o says: What? This is one of the most interesting articles in a while. It’s literally describing what their vision was, and what the device should be, but isn’t. It’s good, not world changing. I’m getting one, I just wanted what they envisioned, and I know they’ll continue trying, hence why they hired all of those health related researchers.
        Like
  6. Thiago Drummond (@thiagodporto) says: No “last minute cool feature” on the way to be announce on final presentation of Apple Watch?
    Liked by 1 person
  7. taoprophet420 says: Apple went wrong not seeking FDA approval for true health tracking. A fitness tracker isn’t anything new or compelling enough for me to buy a first generation model.
    Tracking glucose levels, stress, blood pressure and other vitals would been very compelling to many people who want an active roll in their health. It would let doctors and hospitals more closely monitor their patients health.
    I’m sure one day Apple will release a health oriented device and think they should have waited to release the first generation device until they could reliabl make the device.
    Doodling hearts and sharing heartbeats are lame and the basic fitness tracking is a moor disappointment.
    Like
    • rogifan says: Gee I guess Apple should never have released the first iPhone because it didn’t have 3G, didn’t have 3rd party apps, no copy/paste and launched on one carrier. If everyone waited until they could release a perfect product nothing would ever be released.
      Liked by 1 person
      • taoprophet420 says: Well the iPhone started out as the iPad and you are missing my point. Apple has left it open season for any other company to release a true health tracking watch or band. Apple enters Markets to redefine them and make their own not to just join the crowd.
        Seriously 5 minutes of showing doodling and sharing heartbeats shows Apple totally had no clue what it wanted to do with this after they pulled the health sensors.
        Now they we clearly focussing on fashion. Deciding rather to lit carpet by the Watch displays in Apple Stores.
        Apple could changed the health care industry and is now placing safes in stores and remodeling displays to sell a fashion accessory.
        Apple could done this with a new nano, not watch with 4 sensors. Sometimes devices needs years of tinkering before release like the iPad. The Apple Watch as shown off in October was a let down and also clear Apple was unsure what to do with it. Gone are the tent pole features of past devices used as selling points.
        The biggest sign Apple is lost on the Apple Watch is HealthKit. It has built in software for stress, sleeping, glucose, oxygen levels and many other health features Apple wanted. Apple should slowt on the device until the batteries and sensors were right. Sounds like recharging through a half a day of use is another sign things are not ready.
        Like
    • jimhillhouse says: Naturally, Apple, and we, bow before your superior product development knowledge.
      And thank goodness Apple followed this advice in releasing the iPhone only after securing more than one carrier and ISD support. Oh, wait a minute…
      Liked by 2 people
  8. zBrain (@joeregular) says: “ranging from tightness of the watch band to hairiness of the wearer’s armâ€"could lead to incorrect readings”
    anybody know if, say, the jawbone up 3, can have these problems, too?
    Like
    • florinnica says: Jawbone up 3 doesn’t track anything other than heart beats and movement (so not even close to what they wanted the Apple Watch to do), but I am sure the tightness of the jawbone band plays a role in measuring your HR. If it is too loose, it won’t be able to read it accurately.
      Like
  9. Ilko Sarafski says: Well, imagine that! The first-ever product of someone may be not as good as everyone is expecting? Imagine that â€" iPhone 1st gen? iPad Mini 1st gen? Of course they’ll struggle to convince millions of people to buy it immediately. But hold on, the 2nd gen is already in RD in Cupertino. And you can bet it will be at least x5 better than the first one. Compare iPad Minis if you like. Compare first gens Tesla cars and the last, gorgeous one. :) So yeah, probably couple of (hundreds) millions people won’t buy it now. But 2nd gen will be massive success. And probably people who are saying now “no, not for me”, will be saying “ordered mine” in next 14-16 months. :)
    Like
    • taoprophet420 says: I’ve been saying since Apple previewed the Apple Watch I would not buy a first generation and would buy and a 2nd generation or one With FDA approval. The lack of health tracking Mars it a no go for me. I still say Apple should delayed the release until they had the medical sensors ready for prime time.
      A fashion statement with simple fitness tracking is not for me and is not a groundbreaking product. Yes it will sell millions. But it is t a game changer, it leaves room for other companies to come in a make a true health tracker. Sensing glucose, blood pressure, sleep, oxygen levels and all on a wrist worn device would been groundbreaking. There were rumors insurance and health companies were going to supply the watches to members for constantly wearing it.
      Prevents in this report it says Appe saw a health ordinated watch as a black hole and scapped it and yet says the features and sensors could arrive in a later model. I think Apple totally fucked up on this one. instead of focusing on self driving autonomous electric vehicles focussing on device that help people truly track their help would save life’s and hundreds of millions of dollars on medical expenses. Steve Jobs died of a disease that wrecked his nor ones, glucose and many other vitals that could be tracked by an Apple Watch. Apple engineers owe that to Steve Jobs and millions of people with diseases that need or should be constantly monitored.
      Liked by 1 person
      • o0smoothies0o says: I agree with you on some things, like I believe biosensors are the entire purpose of a product that is constantly worn like this. It is the only thing that can change the world, and that’s not at all an exaggeration. However, no company is going to do this before Apple, and if they did, they wouldn’t be accurate enough to pass FDA standards. I just hope Apple can add dozens of accurate sensors in the years to come.
        Like
  10. rogifan says: Hmm…this headline doesn’t seem to support the story. I find it highly unlikely that Apple was planning a fitness only device and we end up with a general purpose device instead. What’s more likely is they were very ambitious with the sensors they wanted to include and had to scale back for a number of reasons.
    Like
    • taoprophet420 says: Not fitness, health tracking device.
      Like
      • dailycardoodle says: Surely they go ‘hand in hand’?
        Like
      • taoprophet420 says: No. What Apple wanted was basically a medical device that reported to your phone your vitals. look at HealthKit and the Health App and you can see what Apple wanted to track with a set of de sore for their watch.
        Heart rate and logging how much you move during a day is fitness. Tracking blood pressure, glucose, oxygen levels, breathing rate and body temperature is health tracking.
        One is logging physical,activity the other is logging vitals and overall health.
        Like
    • o0smoothies0o says: No. Apple wanted to change the world. Highly accurate biosensors would change the world. In its current state, it simply doesn’t change the world. I fully believe their purpose was as the article suggests, although it could have evolved into what it is now in the other aspects, over time. I hope they can add more sensors, and make it a revolutionary device.
      Like
  11. ωåÿηΣ (@ctt1wbw) says: Maybe if there were no government regulation in private business, things would be different. After all, how did we, as lowly stupid peasants, survive before government regulation?
    Like
    • taoprophet420 says: I just wonder how much the development changed after they met with the FDA. Werre the sensors to unreliable for Apple or just not reliable enough for FDA approval. I still ponder the 4 sensors in the watch can do more then tack hert rate. Just Apple has it turned off.
      Like
      • rogifan says: Apple is not going to release a product with health sensors that aren’t as accurate as they can get them. And anything that gets to the point of offering medical advice requires FDA approval. It would be silly for Apple to not release this product because of that. They would be giving the competition a huge leg up in terms of developer support and apps.
        Like
    • o0smoothies0o says: Some government regulation is vital important. In this day and age when companies can create drugs which could kill you if they aren’t tested and proven to be safe (as best as can be assessed from the amount of testing done), that could be catastrophic. If companies can throw out inaccurate biosensors especially blood glucose monitoring, it could kill a lot of people. So it’s necessary, and I’d be so much happier to see an FDA approved Watch with crazy sensirs than one which isn’t.
      Like
  12. dailycardoodle says: Maybe there’ll be a surprise. I’ve thought since launch that the four circular sensor/emitters seemed a bit OTT for just heart rate. Of course it could just be a really good heart rate sensor?
    Like
    • taoprophet420 says: I thought the same since the preview, that Apple might be waiting for FDA approval or just trying to get the data more reliable and fine tuning the sensors. I don’t see Apple spending so much money on those 4 sensors for just heart rate when a simple sensor can do the same.
      I still hope Apple releases a FDA approved version later this year with more sensors. I know I won’t buy one until health tracking is a min feature and not fitness and activity. Minus heart rate any current IPhone can do the activity and fitness tracking.
      Like

0 Response to "Apple: WSJ: Apple struggled to find purpose for Apple Watch after many planned health features were cut"

Post a Comment