In an attempt to spearhead the mobile wallet space while simultaneously taking on Apple Pay, Samsung has announced that it is acquiring LoopPay.
Although the financial terms of the deal were not disclosed, many other details were hinted, including Samsung's potential end-goal and how LoopPay will benefit the company going forward. We've also added our two cents below, helping to paint a clearer picture as to why LoopPay might help Samsung take Apple down a peg.
What is LoopPay, and how does it work?
Loop is a mobile payments startup that invented a unique mobile wallet technology called MST.The technology allows you to pay at nearly any point-of-sale checkout across the US. The unique aspect is that you don't have to own a particular mobile device, such as NFC-based smartphones, because you use a fob dongle (or a charge case held close to a magnetic stripe reader, etc) that plugs into any Android or iOS phone and does the checking out.
You can read more about how MST technology works here.
Why does Samsung want LoopPay?
Samsung's acquisition of LoopPay is for both talent and technology purposes.Samsung had an existing relationship with LoopPay, in which Samsungâs Global Innovation Center was a strategic investor in LoopPay and contributed to LoopPayâs development. Reports first surfaced last year about the two companies working together, though Samsung has apparently skipped any partnership deals and just bought the company outright.
LoopPay is currently accepted in over 10 million stores, so Samsung is now free to tackle the mobile wallet space with an advantage. Android users have several mobile wallet options, including Google Wallet, but there isn't a standout Apple Pay competitor. Samsung will probably position LoopPay to be a solid mobile payment solution.
Samsung is hoping LoopPay will help it to provide "seamless, safe, and reliable mobile wallet solutions," and as part of the acquisition, LoopPay founders Will Graylin and George Wallner will also work closely with Samsungâs Mobile Division. The idea is that LoopPay will not only rival Apple Pay but also entice users to be interested in Samsung's devices.
David Eun, EVP of Samsungâs Global Innovation Center, suggested the LoopPay buyout should take things up a notch and accelerate Samsung's mobile commerce efforts: "LoopPayâs outstanding leaders and team have deep-rooted relationships with banks, card networks and merchants that will complement those Samsung has established."
Are LoopPay's devices only Android-compatible?
In its current form, LoopPay supports iOS 7 and above and Android 4.3 and above.- LoopPay Fob: iPhone 4, 4S, 5, 5C, 5S, 6, and 6 Plus, and many Android smartphones
- LoopPay ChargeCase: iPhone 5 and 5S
- LoopPay Card: iPhone 5, 5C, 5S, 6, or 6 Plus, and many Android smartphones
- LoopPay CardCase: iPhone 5, 5S, 6, and 6 Plus
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