EnTech: Apple Pay Gains 35 More Participating Issuers in United States

Apple Pay Gains 35 More Participating Issuers in United States

This is all a little academic....It doesn't matter how many banks etc allow Apple pay what matters is how many retailers accept Apple pay and although there are a number doing so it is only a very small number. That is really what needs to be expanded.
With all the cash reserves Apple has they should be out there giving away NFC readers etc.... IMHO of course.
Xerxers

Retailers in the U.S. will soon be upgrading their readers to support chip cards from what I understand. I can't imagine many will bother to opt for non-nfc units at that point.
For a time I thought apple should start giving out readers, then I thought about the overhead involved: they'd be entering into a new product category essentially. Who is responsible for maintenance and replacement? Who is liable in the event of a non-apple pay related breach?
It's a whole can of worms that apple would be smart not to open. Let the problem take care of itself by October which is when I think the regs change on liability for breaches. That will be the incentive retailers need to get their stuff together.

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