EnTech: Home Depot Quietly Drops Apple Pay, But Service Continues to Work at Many Stores

Home Depot Quietly Drops Apple Pay, But Service Continues to Work at Many Stores

The Home Depot that's nearest my house has been Apple Pay capable since the first time I tried it. I'm trying not to sound like a fanboy here, but if they disable it we're done doing business. And here is why:
It's particularly galling to me that a store/company that was supporting a particular technology up until Apple Pay made its debut would go out of their way to remove said technology. It was fine to take and support NFC payments before, but then Apple brought about the Apple Pay ecosystem, which, while a great self-contained ecosystem in that it's secure, convenient and protects consumer privacy, does not require merchants who were supporting NFC payments before to change anything. All they have to do to leave things in place is NOTHING. And just leaving things lie would allow not only Apple Pay users to benefit, but also users of Google Wallet and the upcoming Samsung Pay.
Now that Apple Pay, and the ensuing press and buzz around it is here they go out of their way to remove the functionality. Why? It doesn't cost them any more. Surely they are not against better security. And they wouldn't publicly proclaim that user convenience is their enemy. There's only one thing that Apple Pay brings to the game that scares the likes of Home Depot: User privacy. If they allow Apple Pay to work Home Depot is giving up the ability to track me. And that is a purely self-serving motivation at the expense of my interest.
So, Home Depot, if you are going to go out of your way to take away my convenience, security and privacy I will go out of my way to shop at a competitor. And this will be my reaction every time a merchant takes this approach.

0 Response to "EnTech: Home Depot Quietly Drops Apple Pay, But Service Continues to Work at Many Stores"

Post a Comment