EnTech: Google Acquires iOS-Based Time Management App Timeful

Google Acquires iOS-Based Time Management App Timeful

I guarantee that absolutely nothing will come of this.

Those promises that Timeful's features will be integrated into Google's own apps? Lies.
The app will no longer be supported at all, and its features and value will be lost forever. The developer(s) may be given token jobs at Google based on their skill level, but nothing very meaningful.
This is what Google does. They buy out their competitors, and shut them down.

Normally I cringe at the very mention of anticompetitive practices, but what you've just said is absolutely true. They will trail on for a little while, then disappear, never to be seen again.
I'm not saying it is nefarious, but it is true.
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Sometimes? Rarely?

But more often than not, Google AND Apple buy these companies because they see value in them and their tech.
One example is when Google bought Waze and incorporated them into Google Maps. Google bought Zagat and incorporated reviews into Google Maps. Quickoffice acquisition really improved Google Docs (later Google Drive). There are many more examples. Google bought Nest (not exactly the same since they sell hardware, but my point is they felt it fit into a grander vision).

And what has Nest done since then? They disabled the wave to silence feature in their smoke alarms, and did not release any new models. Of anything.
They have released nothing since Google bought them. No new products. Heck, the geofencing feature has been broken for Dropcam ever since Nest bought them. They haven't fixed it. Why?
So, maybe they are working on a self-aware home control unit that runs on ambient light and and supports every known home control protocol, but so far we've seen nothing, and they've completely lost both the momentum and buzz necessary for new companies. Extremely disappointing.