EnTech: Bentley again uses iPhones to shoot latest ad, this time using iPhone 6/Plus

Bentley again uses iPhones to shoot latest ad, this time using iPhone 6/Plus


Luxury car-maker Bentley last year shot an ad for the Mulsanne (a mere $298,000 to you, Sir) on the iPhone 5s and iPad Air, and has this year upgraded to the iPhone 6 and 6 Plus. Its new ad is for a driving jacket rather than a car, and it has again produced a behind-the-scenes video (below) showing the kit and software used … 
The latest video features four Saville Row tailors, each of which has created a bespoke jacket commissioned by Bentley for a Saville Row Bespoke exhibition in Washington.
The video was shot with a mix of iPhone 6 and 6 Plus phones, FiLMiC Pro software for a film-like look. As always with professional films shot with the iPhone, don’t expect to be able to replicate the results at home. Aside from the skill of director Austin Reza and his team, there’s also a lot of steadicam type mounts and pro lenses used.
The behind-the-scenes video opens with a look back at the previous Mulsanne ad before moving onto the Saville Row film.
We’ve previously seen a Sundance Film Festival hit movie shot with the iPhone 5s and FiLMiC Pro.
iPhone 6 vs iPhone 6 Plus vs iPhone 5s: Full comparison (Video)
Samsung releases new set of ads taking jabs at the iPhone 6’s battery, screen, and more

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1. Toro Volt (@torovolt) says: What I find interesting about this is….. WHY?
   Why Bentley do this when there are gazillions of easier, better and cheaper dedicated video cameras? A Go Pro for instance or Android LG G2 Phone at 4K comes to mind and then use a proper laptop to edit the audio and video.
   Unless this is a co-production to Promote Apple and Bentley.
   On the other hand this also goes to show how important skill, lighting and camera stabilizers are to shooting great video not just the “camera”.
   
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   • Ben Lovejoy says: PR value …
     
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2. Toro Volt (@torovolt) says: The messages they are sending is get a Toyota Corolla because it will get the job done of going from Point A to point B. In other words the film can be done with a Phone. Bad marketing for Bentley, great marketing for Apple. If I was Bentley I’d be shooting my commercials with Arri’s Alexa, no less, to drive the point
   
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