EnTech: Apple retains TomTom for Maps as Nokia continues HERE sale

Apple retains TomTom for Maps as Nokia continues HERE sale

TomTom has announced that Apple will continue sourcing data from the company as one data provider for its Maps app on iOS devices and Mac:

Amsterdam, 19 May 2015 â€" TomTom (AEX: TOM2) has renewed and extended its global agreement with Apple for maps and related information.

Reuters notes that TomTom shares jumped 7 percent to an almost six-year high following the announcement.

Apple has been sourcing data from TomTom for its in-house Maps application since first ditching Google Maps back in 2012. The company is listed at the top of Apple’s attribution page for contributors to Maps, alongside a long list of other companies that provide business listing and maps data, including: booking.com, DigitalGlobe, TripAdvisor, Waze, Yelp and many others.

Earlier this week, Apple confirmed an acquisition of GPS company Coherent Navigation, a move that could help it bolster Maps accuracy. Most recently Apple has been one of many rumored to be a potential bidder for Nokia’s HERE Maps division.

Today’s report didn’t offer any details on the deal between Apple and TomTom, but Reuters adds speculation from analysts that the deal “may be skewed in Apple’s favor due to the prestige that accrues to TomTom for working with the U.S. company.”

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1. PhilBoogie says: Hear! Hear!
   
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2. drhalftone says: I’d love to see an improvement in GPS accuracy if only to improve, “Find my iPhone,” mapping; however, I doubt we’ll see the fruition of the feature from the Coherent Navigation purchase. Chances are they just did it to prevent Google from buying them first.
   
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3. darkenv2 says: Man I was hoping they get HERE. I really like their app
   
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4. Alec Tokosch (@Tok__Nation) says: I honestly hope Apple or Google buys Nokia’s maps! I have a Honda Civic Coupe which gives me the ability to mirror Honda Apps onto my dash (hopefully ill get CarPlay as an update soon, HURRY UP Honda!!!), and the GPS App isn’t all that great, but it gives me GPS so i’m not complaining. But this App uses Nokia’s Maps… If someone else buys them i fear these maps being ruined, if i don’t get a CarPlay update, which Honda said was coming this year, then i’m going to be forced to buy a new dash if the Maps get messed up after some other company buys them..
   
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   • Bruno Fernandes (@Linkb8) says: I don’t think Nokia’s maps have anything to offer Apple nor Google. TomTom’s data is arguably at-par or better, and so too is Google’s â€" they’ve already replaced every road they licensed from Navteq (Nokia) and TeleAtlas (TomTom).
     
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