The recently released 12-inch MacBook will be available for purchase at all Apple Stores globally beginning the week of May 25th, according to a memo from Apple to its retail staff issued earlier today. Because of supply constraints, not unlike those for the also recently-launched Apple Watch, sales of the new MacBook have been mostly restricted to Apple’s Online Store…
While Apple hopes to have MacBooks readily available for stores by the end of May, the company also tells employees that “limited†quantities of the MacBook should now be available in “select†Apple Stores in the U.S., U.K, Canada, Australia, The Netherlands, Switzerland, Germany, France, and Italy, China, Hong Kong, Spain, and Sweden.
While retail stock to sell has been mostly unavailable thus far, some Apple Stores across the globe, especially in Turkey, have not even had display units for customers to test out the new laptop. Apple also tells employees that this will change by the end of next week. As for the Apple Watch, Angela Ahrendts previously told staff that Apple is aiming to have retail stock by June.
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There’s not much Apple/Ahrendts can say to suggest this has been an ideal implementation of getting their products to buyers, or that this procedure demonstrates an ideal strategy for attracting potential shoppers.