Apple: Twitter blames iOS 8, iPhone 6 launch for loss of 4 million monthly active users

Twitter blames iOS 8, iPhone 6 launch for loss of 4 million monthly active users


Twitter CFO Anthony Noto announced today that the social network was placing the blame for 4 million lost users squarely on Apple’s shoulders, saying that the company had “lost approximately 4 million net users due to rollouts of iOS 8″ during an earnings call.
The logic here, Business Insider explains, is that the Shared Links section in iOS 7’s version of Safari automatically updated to pull in the latest links from a users Twitter feed. In iOS 8 this feature has been shifted to use a manual refresh. As a result, users who were previously counted when their phones checked for those shared links were no longer listed among the service’s monthly active users.
But Twitter wasn’t done playing the blame game just yet. The microblogging service went on to say that as many as 1 million users had upgraded their iPhones and simply forgotten their passwords or failed to reinstall the Twitter app, leading to even fewer active users thanks to Apple.
Overall Twitter reported 288 million monthly active users for Q4 2014.

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1. Tony Bushmire says: Ok….Twitter is just stupid. Just because an app automatically pulls in links, does not make the user an active user. So the fact that they lost 4 million active users because of the automatic procedure….makes them NOT active users to begin with. And if you forget your damn password or forget to reinstall the app, that is the users dumb ass fault. What a crock of shit
   
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   • Avenged110 says: And let’s not even consider that they “forgot” to reinstall the app intentionally haha
     
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2. Zac Hall says: LOL
   
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3. iRikal says: Maybe…just maybe I stopped using Twitter because it became less and les relevant? Maybe?
   
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4. DonRSD says: Only reason I use Twitter os for Nike Store tweets.
   
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5. Megan F (@nychic099) says: Maybe if they made their app better they would have more users.
   
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6. Sterling Miller says: When all else fails, blame someone else for your irrelevancy.
   Evidently Apple is to blame for a bad economy in Finland, Twitters stupid users, GT’s lack of sapphire production, China’s Labor issues, music’s downfall according to Pink Floyd, need we go on?
   
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7. hijaszu says: Well, maybe it’s time for the investors to ask the question: why those users were counted active on the first place? For me it seems that it were: a) automated software processes and b) users that were inactive or careless enough about the service to not request a password reset.
   
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8. Chayuth Pirotesak says: OK. If any user even care to use Twitter, they would recover their password and install the app. So the loss of users here is the blame to Twitter not doing their job to retain them. Not iOS fault.
   
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9. James Godwin says: I blame Apple every time I forget my password too.
   I don’t know who is more clueless, the CFO or the people who actually invested in Twitter.
   
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10. chrisl84 says: Sounds more like iOS 7 overstated active users by 4 million.
    
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