Apple: Apple considering dedicated Apple Watch stores as it sets up Paris booth

Apple considering dedicated Apple Watch stores as it sets up Paris booth

Apple Watch hands-on table from September Media Event

According to multiple reports out of France, Apple is constructing a dedicated display for the upcoming Apple Watch in some upscale Paris-based retail outlets. The reports say that the size of the display is close to the length of a few small balconies and that Apple Retail Senior Vice President Angela Ahrendts has been directing the construction of the booth at retailer Galeries Lafayette on Champs Elysees. While these claims for France are still unconfirmed, sources have told us that Apple is considering constructing dedicated Apple Watch retail stores in the future if demand deems such outlets necessary…

These dedicated stores could be stores within larger high-end retailers, similar to how Macs are sold at Best Buy, or smaller-scale Apple Stores that sit on their own to sell Apple Watches. It is unclear when these dedicated stores will debut, if ever, but Apple has already begun work on transforming its existing stores to sell the Apple Watch. Sources say that Apple is currently installing dedicated safes inside of its stores to house the pricier Apple Watch Edition models prior to sale in addition to special weight scales to determine the amount of gold in individual Apple Watch units. Stores have also begun stocking up on special cleaning wipes to clean Apple Watch store models in between hands-on demonstrations for customers.
Apple CEO Tim Cook has said that the Apple Watch will begin shipping by April.

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1. iWagsz (@Iwagsz) says: Will you have to be dressed appropriately to enter?
   
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   • florinnica says: I would expect so :)
     
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   • Matthew Judy says: A shirt and shoes will probably be required, yes.
     
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   • zBrain (@joeregular) says: underwear is optional.
     
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2. crichton007 says: Given that the Apple Watch will require an iPhone (at least initially) it seems like stocking iPhones in these booths would be a good idea too.
   
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   • TechSHIZZLE.com says: Unless a dedicated iMac is set up in the retail space running special emulator software that connects to the watches through Bluetooth and acts as the tethered iPhone.
     
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     • charismatron says: I think the original poster is referring to the prospect of bundled sales of watch + phone.
       
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3. Israel Anderson (@israelanderson) says: “close to the length of a few small balconies”
   Are you serious? Last time I checked, that was not an accepted metric. Feet or meters would work though. Seriously.
   
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   • Bret Seifert (@BretPlans43) says: I found that metric a bit odd as well. Balconies can be a few feet long, or hundreds of feet long.
     
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   • Pat says: What are you talking about? I was in the new local Apple store and it is almost as wide as one and a quarter courtyards and as tall as a reasonably long shadow. Think different.
     
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4. John Fischetti says: I’m going to call it now and say the new Apple store finishing construction on NYC’s Madison Ave (@74th st.) will be a “watch-only” store.
   
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5. AeronPeryton says: Are there any mini Apple Stores left in operation? Those would be perfect location to retrofit for a pilot program.
   
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